Privacy Policy

Kite AI (“Kite,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, including our homepage, blog, and related marketing pages at kite.ai and associated subpages.

It also explains the choices you may have about your information.

1. Information We Collect

We collect information in a few different ways.

Information you provide to us

We may collect information you choose to provide, such as:

• your name
• your email address
• your business or company name
• prompts, text, or other information you enter into our website forms or product entry fields
• messages you send to us
• information you provide when requesting support, a demo, or a code export

Information collected automatically

When you use our website, we may automatically collect certain information, including:

• IP address
• browser type and version
• device type
• operating system
• pages viewed
• links clicked
• referring page or URL
• time spent on pages
• approximate geographic location based on IP, such as country
• technical identifiers such as cookies and similar technologies

Information from analytics providers

We use analytics tools to understand how visitors use our website. These tools may collect information about:

• page views
• page paths and URLs
• clicks and button interactions
• prompt submissions
• video engagement
• category or tab selections
• device and browser information
• traffic source and referral data

2. How We Use Information

We use information we collect to:

• operate, maintain, and improve our website
• understand how visitors use our pages and features
• personalize parts of the experience, including region-based pricing display
• respond to questions, requests, and support inquiries
• support onboarding and product entry flows
• measure marketing and website performance
• detect, prevent, and investigate abuse, fraud, and security issues
• comply with legal obligations
• protect our rights and enforce our terms

3. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies on our website. When you first visit, we show a consent banner that lets you accept or reject the categories that are not strictly necessary. You can change your choices at any time through the cookie preferences link in our footer.

We group cookies into the following categories.

Strictly necessary

These are required for the website to function and cannot be switched off. They support things like page delivery, security, load balancing, session continuity, and remembering your cookie choices. We also use a short-lived country value derived from your IP address to show the correct regional pricing. These do not require consent.

Analytics

These help us understand how visitors find and use our website so we can improve it. They tell us which pages are viewed, which links and buttons are clicked, where visitors come from, and how long they stay. We use:

• Google Analytics 4, for website traffic and engagement measurement
• Segment, to collect and route analytics events to our other tools
• PostHog, for product analytics and feature flags. Session recording is disabled.

Analytics cookies are only set if you accept the Analytics category.

Marketing

These are used to measure our advertising and to show you Kite ads on other platforms after you visit our website. They allow those platforms to recognise your browser and to report whether an ad led to a visit or a signup. We use:

• LinkedIn Insight Tag
• Meta Pixel, which covers Facebook and Instagram

Marketing cookies are only set if you accept the Marketing category. If you reject this category, you may still see Kite ads, but they will not be based on your activity on our website.

4. Analytics, Advertising, and Your Choices

We use the tools listed above to measure website performance and to run advertising campaigns.

You can control this in three ways:

• Reject the Analytics or Marketing category in our cookie banner, or change your choice later through the cookie preferences link in our footer
• Opt out of Google Analytics using Google's browser add-on at https://tools.google.com/dlpage/gaoptout
• Adjust ad settings directly with LinkedIn and Meta through your account settings on those platforms

More information on how these providers handle data:

• Google: https://policies.google.com/privacy
• LinkedIn: https://www.linkedin.com/legal/privacy-policy
• Meta: https://www.facebook.com/privacy/policy

We may add or change analytics and advertising tools over time. When we do, we will update this policy and the categories in our cookie banner.

5. Location-Based Pricing and Geo Information

Some pricing shown on our website may vary based on a visitor's approximate country. To support this, our hosting or delivery infrastructure may provide a country signal derived from your IP address. We use this only for approximate country-level detection, not precise location tracking.

6. Authentication and Product Entry Flows

If you begin a product flow from our marketing site, we may preserve information such as the prompt you entered or the next page you intended to visit so that you can continue after login or authentication.

This may involve redirecting you through an authentication provider and passing the next destination through the login flow.

7. How We Share Information

We share personal information with service providers and vendors that help us operate our website and our business, such as providers for:

• website hosting and infrastructure
• analytics
• authentication
• customer support
• communications
• security and fraud prevention

These providers may only use the information to perform services for us.

Advertising partners

If you accept the Marketing category in our cookie banner, we allow LinkedIn and Meta to collect information about your visit through cookies and similar technologies, so that we can measure the performance of our advertising and show you Kite ads on their platforms.

Some US state privacy laws treat this kind of advertising as a sale or sharing of personal information. You can opt out at any time using the options below. We do not knowingly do this for anyone under 16.

How to opt out of advertising

You can opt out at any time by:

• rejecting the Marketing category in our cookie banner
• using the Your Privacy Choices link in our website footer
• turning on a Global Privacy Control signal in your browser, which we treat as a valid opt-out request for that browser and device

If you opt out, you may still see Kite ads, but they will not be based on your activity on our website.

Other sharing

We may also share information:

• if required by law, regulation, legal process, or government request
• to protect our rights, our users, or the public
• in connection with a merger, acquisition, financing, or sale of assets

We may also share aggregated or de-identified information that does not reasonably identify you.

8. Legal Bases for Processing

If you are located in the EEA, UK, or similar jurisdictions, we process personal information under one or more of the following legal bases:

• your consent
• performance of a contract
• compliance with legal obligations
• our legitimate interests, such as improving our website, understanding usage, and keeping our services secure

9. Data Retention

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide and improve our services
• maintain business and analytics records
• resolve disputes
• comply with legal obligations
• enforce our agreements

Retention periods may vary depending on the type of data and the reason we collected it.

10. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including the right to:

• access your information
• correct inaccurate information
• delete your information
• object to or restrict certain processing
• withdraw consent where processing is based on consent
• request a portable copy of your data, where applicable
• opt out of targeted advertising, and of the sale or sharing of your personal information

Cookie and advertising choices

You can change your cookie choices at any time using the Your Privacy Choices link in our website footer. To opt out of targeted advertising specifically, see the opt-out options in Section 7 above.

Making a request

To make a privacy request, contact us at support@kite.ai. We may need to verify your identity before completing certain requests. You may use an authorised agent to submit a request on your behalf, and we may ask that agent to provide proof of your permission.

We will respond within the time required by applicable law. If we decline your request, you may ask us to reconsider by replying to our response, and we will review the decision.

No discrimination

We will not discriminate against you for exercising any of these rights. You will receive the same service and pricing whether or not you exercise them.

11. International Data Transfers

Your information may be processed in countries other than your own. Those countries may have different data protection laws. Where required, we take reasonable steps to use appropriate safeguards for international data transfers.

12. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

13. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us at support@kite.ai.

14. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing information to them.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will update the “Last Updated” date above. If required by law, we will provide additional notice.

16. Contact Us

If you have questions about this Privacy Policy or our privacy practices, you can contact us at:

Kite AI
Email: support@kite.ai
Website: https://kite.ai